LightAxis Privacy Policy

Effective Date: April 25th, 2025

Thank you for playing our games! This Privacy Policy describes:

• The ways we collect personal data about you and why we do so
• How we use your personal data, and
• The choices you have about your personal data.

This Privacy Policy applies to LightAxis's games, websites, and related services (collectively, the "Service"). We may periodically update this Privacy Policy by posting a new version. If we make any material changes, we will notify you as required under applicable law, including by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.

CONTACT US

If you have any questions about data protection or requests related to your personal data, please reach out to us at:
📧 Email: lightaxisstudios@gmail.com
We’ll do our best to respond as quickly as possible and address your concerns in accordance with applicable data protection laws.

THE DATA WE COLLECT

Data you provide us directly.

• Contact information (such as email address)
• Profile information (such as Player Name, Player Tag)
• Your messages and other content you submit when you use the Service (such as chat logs and player support tickets)
• Our in-app purchases are handled through Unity’s In-App Purchasing (Unity IAP) system. Unity collects and processes your payment information in accordance with their privacy policy.
• We may collect and store gameplay logs and error reports in our database to monitor performance and improve the game's functionality.

Data we collect automatically.

• Data about your account and game progress, including an automatically generated internal account ID used by LightAxis to identify your account within our services.
• Your IP address and device identifiers (such as your advertising ID).
• Basic device information such as device model, operating system, and language settings.
• Approximate location data (derived from your IP address) for security and analytics.
• Data related to your gameplay, in-app purchases, and in-game interactions.
• Crash reports and error logs to help us monitor and improve performance.
• Data collected via third-party services like AdMob for showing personalized ads (see AdMob's privacy policy for details).

Data We Collect from Our Partners

We may receive the following types of data from third-party partners to improve our Service:

• Payment-related data from Unity IAP, such as confirmation of successful transactions.
• Advertising and analytics data from AdMob and similar services, including ad performance and user engagement.
• Approximate location or demographic data (e.g., country) based on your IP address for security and analytics.
• Fraud prevention data to help detect and prevent abuse (e.g., refund fraud or ad click fraud).

WHY DO WE COLLECT YOUR DATA

We use your data for a variety of business purposes, based on different legal grounds:

• To make the Service work (Performance of a contract): We process data necessary to:
  • Create accounts and allow you to play our games and use our Service
  • Verify and confirm payments
  • Provide and deliver products and services you request
• To make the Service more suitable for our players (Legitimate Interest): Based on our legitimate interest to provide a great Service to our players, we collect and process necessary data to:
  • Update and develop player profiles
  • Develop and improve the Service and player experience
• To show personalized advertisements (Consent or Legitimate Interest, depending on location and data type): We use Google AdMob to serve ads within our game. Where required by applicable law, we obtain your consent to collect data (such as your device advertising ID and app usage) for the purpose of showing you personalized advertisements. In other cases, we may process this data based on our legitimate interest to show you relevant ads. We process this data in order to:
  • Track the content you interact with in the game
  • Deliver, target, and improve advertisements shown to you
  • Enhance your overall experience with the game
  For more information about how Google uses data from AdMob and how to manage personalized ads, you can visit: https://policies.google.com/technologies/ads You can also opt out of personalized advertising through your device settings as described in the "YOUR RIGHTS AND OPTIONS" section below.
• To keep the Service safe and fair (Legitimate Interest): Ensuring a level playing field in the Service is a top priority for us. For more information on our acceptable use policy, please refer to the LightAxis Terms of Service. Based on our legitimate interest to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we process necessary data to:
  • Analyze and monitor use of the Service
  • Take action against fraudulent or misbehaving players
• To analyze, profile, and segment (Legitimate Interest): In all of the above cases and purposes, we may analyze, profile and segment all collected data based on our legitimate interest to understand our players and improve our Service and marketing.

WHO CAN SEE YOUR DATA

Apart from LightAxis, your data may be accessed by others in the following situations:

• Other players and users. If your game includes social features, other players may see your profile name, in-game activities, and messages shared within the game.
• Our service providers. We work with trusted partners who help us provide the Service — including hosting providers, analytics services (like Google), advertising networks (such as AdMob), and payment services accessed via tools like Unity IAP. These partners process your data only under our instructions and in accordance with their own privacy policies.
• Other companies and public authorities. We may share data with payment providers to verify purchases or with public authorities if required by law or to prevent fraud and ensure safety.
• We may also share your data if you give us explicit consent or if it’s necessary to protect our rights, property, or the safety of players and others.

Advertising and Analytics Partners

Our game includes features from partners such as advertising and analytics services. Currently, we use services like Google AdMob and Firebase (for analytics, database, and cloud storage). These partners may collect and process data such as your IP address, mobile identifiers, device details, pages visited, and your general location and activity times. We may also share data (like device and usage information) with these partners to support interest-based advertising — also known as “online behavioral advertising.” These partners may use this data, combined with information collected from other services, to deliver personalized ads when you use other apps or websites in their network. These partners operate under their own privacy policies. We encourage you to review their policies for more information on their data practices. You can also manage ad preferences directly from your device settings or by visiting the Google Ads Settings.

INTERNATIONAL DATA TRANSFERS

Our game is available globally, and as a result, your data may be transferred to and processed in countries outside of your country of residence. These countries may have different data protection laws than your own. We work with third-party services such as:

• Google AdMob (for advertising)
• Unity (for game development, analytics, and in-app purchases)
• Firebase (for storing and managing data, specifically with Firebase Storage located in the US-Central1 region, Database located in the Asia-South1 region, and Cloud Functions executing in the Asia-South1 region).

These partners may process your data on servers located in various regions around the world. When your data is transferred internationally, we take appropriate steps to protect it, such as relying on standard contractual clauses approved by the European Commission (where applicable, e.g., for EU data transfers) or other legally valid mechanisms under applicable data protection laws. By using our game, you consent to the transfer of your data to countries outside your own in accordance with this Privacy Policy.

YOUR RIGHTS AND OPTIONS

• Opt out of marketing emails and other direct marketing: If we ever send promotional emails (based on our existing relationship or your consent), you can opt out by clicking the “unsubscribe” link in the email or changing your preferences in the game settings (if available). Note: you may still receive non-promotional messages like game updates or purchase confirmations.
• Push Notifications: You can disable push notifications anytime through your device’s settings.
• Opt-out of targeted advertising: You can opt out of personalized ads through your device settings:
  • iOS: Settings > Privacy > Tracking > Turn off “Allow Apps to Request to Track” (or Settings > Privacy > Apple Advertising > Turn off Personalized Ads)
  • Android: Settings > Google > Ads > Enable “Opt out of Ads Personalization”
• Access and control your personal data: Depending on your location and applicable law, your rights may include the right to access, rectify, erase, restrict processing of, or port your personal data, and the right to object to certain processing. To exercise these rights, please contact us using the contact information provided above or via the support options in the game or our website.
• Verification and security: To protect your privacy, we may verify your identity before fulfilling data requests — e.g., via your email or your account details. You may also assign someone to act on your behalf, as allowed by law. We’ll respond within a reasonable timeframe and always in accordance with applicable laws.

COOKIES AND SIMILAR TECHNOLOGIES

Like most online services, we and our partners use cookies and similar technologies to enhance and personalize your experience, analyze usage, target advertisements, and prevent fraud. These technologies allow us to store your preferences and track your activities within the Service.

We also collect and store information about interactions with websites and apps that use our technologies, including cookies and tracking technologies. This enables us to identify and link activities across different devices or browsers used by the same user or household. This information is used for purposes such as:

• Detecting and preventing fraud
• Improving the Service
• Allowing seamless access to the Service across multiple devices
• Analytics, personalization, and attribution
• Limiting repetitive advertisements across devices
• Providing personalized advertising based on browsing patterns

You can disable cookies through your browser settings, but this may impact certain features of the Service. Below are links to help you adjust cookie and web data settings for popular browsers:

• Apple Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
• Google Chrome: https://support.google.com/chrome/answer/95647?hl=en&co=GENIE.Platform%3DDesktop
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40c9-3da6-a92a-fe53764748bd
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

For display advertising on the Web, you can also manage tracking preferences by visiting:

• About Ads - Opt-Out Choices
• Your Online Choices (especially for European users)

We may use third-party analytics and marketing providers for these purposes, including:

• Google Analytics for visitor and usage analytics
• Google Ads for ad targeting, analytics, and reporting
• Facebook Pixel for marketing (Note: Confirm if you actually use Facebook Pixel)

Note that these third-party services may not be used across all sites or in all market areas.

HOW DO WE PROTECT YOUR DATA

Security Safeguards

We are committed to providing a secure and safe experience for all our players. We implement a variety of administrative, technical, and physical security measures to protect your data from unauthorized access, loss, misuse, or alteration. We continually monitor and improve our security protocols to ensure the safety of your personal information.

Data Retention

We retain data associated with your account as long as your account is active or as necessary to provide our Services. If you request account deletion, we will delete or anonymize your personal data, except for information we are legally required to retain or need to retain for legitimate business purposes such as fraud prevention, resolving disputes, enforcing agreements, and compliance with legal obligations. Data retained for these purposes will be held only for as long as necessary to fulfill those purposes. We regularly review the data we hold to ensure it is only retained as necessary.

CHILDREN

At LightAxis, we take the privacy of children seriously. Our Services are not intended for children under the age of 13 (or the applicable age in your jurisdiction), and we do not knowingly collect personal data from children in a manner prohibited by applicable law. If we become aware that a child under 13 (or the applicable age) has provided us with personal data in violation of these terms, we will take appropriate steps to delete the data and terminate the child’s account.

For players who may be underage but do not target children directly, we may implement features and restrictions based on age to comply with applicable laws (e.g., restricting access to social features for users under 16 in certain regions). The processing of personal data for these users may be limited to only what is necessary for the operation of the game, without behavioral advertising or certain other data processing activities.

If you are a parent or guardian and believe your child under the applicable age has provided us with personal data, or wish to review, modify, or delete your child’s personal data, please contact us using the contact information provided above.